Partnership with the College
Our experience, backed by research studies, demonstrates that better organized and adequately supported university programs have the greatest success in attracting new employees and transferring technology. Characteristics of a program that meets the broadest needs of the university include:
- strategic orientation
- long-term commitment
- involved alumni
- investment in time and resources
Development of a strategic approach usually begins with an existing recruiting program. The involvement of a team headed by a senior executive (a "university champion") who is supported by representatives from key areas such as human resources, foundation giving, and research & development adds strength and commitment.
The next step is to seriously consider a written agreement with the university to document the mutual commitments and expectations. The university should also demonstrate a parallel commitment by choosing its own champion, a ranking official who is supported by a staff that follows up, coordinates and communicates. Such a cooperative arrangement can build a true sense of partnership through frequent interaction, adequate publicity and acknowledgement of accomplishments.
The best relationships are built on a continuing and well-organized presence at the university. This long-term commitment includes corporate representatives who have established relationships through various interactions over several years. Companies successful at building such relationships:
- have representatives serving on advisory boards
- fund particularly relevant programs coordinate their interests across various university organizations and disciplines
- gain exposure through seminar programs and other innovative sponsorships
- seek and encourage research and development activities that involve their personnel and those at the university
Alumni understand the culture and traditions of their alma mater. Take advantage of this resource and add additional members who will produce a well-rounded functional team.
Finally, invest in the relationship. Committed corporations can:
- make meaningful and strategic gifts in addition to annual grants
- fund chairs, fellowships and scholarships
- provide new or surplus equipment, and support the refurbishment or construction of laboratories and facilities.
These activities will result in a strong relationship, a substantial payback and a visible legacy.
Included below is a template agreement that you may want to consider as a start to the establishment of a Corporate Partnership with the College of Engineering.